Two Girls Talking

ABOUT US

Who we are

Who we are

Simply Safe Care Group is a Welsh domiciliary care provider that does something unusual in this sector: we mean what we say.

We don’t make promises we can’t keep. We don’t hide problems behind jargon. And we don’t tolerate staff who treat this work like it doesn’t matter.

We built this company because too many care providers overpromise and underdeliver—and families, clients and commissioners pay the price.

Why we’re different

We prioritise stability over growth

We only take on clients we can support properly. Our 3% staff turnover rate means you get consistency, not chaos.

We’re accountable

When something goes wrong, we own it, fix it and tell you what we’ve learned. No corporate deflection.

Our leadership is hands-on

Our senior team knows your case. They’re accessible, present and empowered to make decisions. You won’t get stuck in a call centre loop.

We communicate like adults

Families get real updates—not sanitised corporate speak. Commissioners get transparent reporting and proactive communication about capacity and risks.

We enforce standards

Staff who don’t meet expectations don’t stay. Unprofessional behaviour, cutting corners, or treating clients without respect? Not tolerated.

Award-winning Safety
Contributed to NHS Wales falls prevention project that reduced harm through staff training and collaborative safety improvement
Trusted by commissioners
90% of referrals from local authorities; direct partnerships with Hywel Dda and Swansea Bay NHS trusts
CIW inspection (February 2025)
No Priority Action Notices; positive feedback on care quality, communication and management
Staff retention
3% annual turnover—one of the lowest in the sector

Where we work

We provide services across: – Carmarthenshire (West Wales) – Swansea (Western Bay)

We work closely with local authorities and NHS trusts in these regions to deliver hospital discharge pathways, supported living and complex care packages.

Wales